What Happens When Businesses Put Brand Strategy First? | LBBOnline – Little Black Book | LBBOnline
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Planning for the Best: Leaving Space for Chaos with Gwen Lee | LBBOnline – Little Black Book – LBBonline
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Lifelong Support for Drivers: The AA Reveals New-Era Brand Identity | LBBOnline – Little Black Book | LBBOnline
The AA today unveils a revitalised design identity, as the company seeks to future-proof its brand for a rapidly evolving auto market – and increase its focus beyond roadside assistance to include the entirety of the driving life cycle.Founded in 1905, The AA is the UK’s leading driver services company, with 14 million members and […]
COLLINS spruces up Facebook Messenger chatbot Manychat's brand identity – Creative Boom
Founded in 2015 and powering conversations between brands and individuals, it’s been a while since Manychat had been updated visually. Thankfully, they called US-based brand experience design company COLLINS to do just that. Manychat – aka Facebook Messenger’s chatbot and app-support system for some of the world’s leading messaging apps like WhatsApp, Facebook Messenger, Instagram […]
The Canadian Council for Refugees Has a Sleek, Approachable New Look – PRINT Magazine
PRINT Magazine The Canadian Council for Refugees (CCR) is a non-profit organization that works with refugees and migrants in Canada. They focus on advocacy, networking, and information exchange on behalf of new entrants to the country. Because the organization handles sensitive subject matter for a variety of communities, they wanted to create a visual identity […]
Code and Theory Appoints Stef Hoffman as Group Director, Head of Brand Strategy | LBBOnline – Little Black Book – LBBonline
Code and Theory has appointed Stef Hoffman as group director, head of brand strategy, where she’ll be responsible for evolving the brand practice to capitalize on the changing mandate of today’s CMOs: to renew a focus on growth, and find opportunity in the increasingly blurred lines between marketing, technology, innovation and customer experience.She’s backed by […]
Branding and Design Agency Roger Channels Its Inner Kid with Nickelodeon Rebrand | LBBOnline – Little Black Book | LBBOnline
Branding and design agency Roger recently partnered with Nickelodeon, the number-one entertainment brand for kids, to collaborate on its first rebrand in 14 years. The cornerstone of the new brand identity is an update to the iconic ‘Splat’ logo, unveiled during Nickelodeon Kids’ Choice Awards 2023. Conceived to unify the Nickelodeon brand across on-air, digital, […]
MullenLowe Unveils New Global Positioning and Brand Identity: The Gloves Are off and the Octopus Has Evolved … – Little Black Book | LBBOnline
MullenLowe unveiled its new global identity and a refreshed positioning, created to unite the network across 57 markets globally and differentiate it from competitors. MullenLowe sees the octopus evolve from an operational mascot to a kindred spirit that visually represents how brands need to grow today. The agency’s positioning is underpinned by research revealing innovative brands […]
Rethink Designs New Brand Identity Entirely from Branding's Most Overlooked Symbol | LBBOnline – Little Black Book | LBBOnline
Creatives/designers in the branding industry don’t give much thought to the registered trademark symbol (®) – the ubiquitous mark that’s tacked onto logos the world over. That was until Rethink – the world’s leading independent creative agency – gave the overlooked symbol a new innovative purpose as the sole element used to create the entire […]
LG Electronics' Renewed Brand Identity Spreads a Message of Optimism | LBBOnline – Little Black Book | LBBOnline
The company launched its ‘Life’s Good’ global campaign, featuring digital out-of-home (OOH) advertisements at renowned landmarks across the globe, including sites in Dubai, London, New York, Vietnam, and Seoul. Each vibrant image and captivating video have been meticulously crafted to reflect LG’s refreshed visual themes.Through this global initiative, the company commits to sharing the ‘Life’s […]